e-Ezine Marketing

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The title EZINE does not come from the phrase Electronic Magazine, cause you might be thinking that the E in electronic and the Zine in magazine are joined to form this word. Actually e-zine came from the word FanZine which was a publication with a small subscriber base back then. FanZines were targeted publications that were usually geared towards specific topics like Sci-Fi, Fantasy, and Football clubs. Those printed publications were called 'FanZines', but were frequently referred to as 'Zines' instead. Back to modern days, most e-zines are focused around specific topics and interest groups, just like the way the Zines once were. Adding an ‘E’ onto the beginning of the much coveted publication name “Zines” brings us to the word e-zines. This offers a much more logical explanation of where the word "e-zines" came from.

Doing business with e-zines.
e-Zine publishing is a very important factor towards a business' success for many reasons. Basically, it keeps you in contact with your potential customers. The relationship between your clients is formed and that is what is needed for trust and respect. You can also profit by selling advertisements through your own e-zine publication. e-Zines can be used both as an advertising platform for your business as well as an income-generating endeavor.

When starting out with your e-zine publication, keep in mind the basic and most important elements of a good e-zine.

1. Keep your e-zines clean, short, and full. Don’t add too many unrelated decorations or pictures to your ezines. e-Zine page decoration sometimes makes it hard for readers to read your content. People are more drawn to reading short e-zines than those long ones that keep on making discussions that go on and on.

2. Minimal advertisement is a must. It is a good point that publishers must advertise in their ezines, but always keep it to a reasonable number of about seven or less, depending on the length of your ezines.

3. Make it personal. When creating your e-zines, add your personality to it. Talk to your subscribers. Make it warm and inviting. Let them get into you as you get to know them better.

4. Put in some interactivity. Make your e-zines fun as we can all use a bit of fun. Put a form in there, some survey questions, a bit of trivia, and other forms of interaction.

5. Put in quality content. If your e-zines talk about something that deals with paper crafts, then make sure it provides information about how to make paper crafts. Tips, articles, links, resources, products, tools, news, etc. - these are all the things you can and should give your readers.

6. Be on time and consistent. If you posted that you will be sending out e-zines once a week every Monday, then do it that way. If ever something happens that is beyond your control that might prevent this, just explain to your subscribers in your next release and they will surely understand.

7. Make it a priority to have original content. If you are not sure about articles, then just write editorials or short scripts with news updates, interesting tips, and product reviews.

8. Always proofread your content. You don’t want your e-zine to look like a 10-year old child has done it.

But most importantly, Enjoy your e-zine, have fun with it, be yourself, and wonderful things will start to happen. At least they did for so many success stories - they met great new people and their businesses flourished. This can all happen for you as well with your very own quality e-zine!

How to generate profits with ezines?

Many of you, especially beginners at online-based businesses, might think, "How can a simple newsletter sent by e-mail generate profit?" Well, over the years, this industry has been proven to be both profitable not just in sales but also in advertisement.

So how do you advertise in your e-zines to boost your sales? First thing to do is to get the buyers' attention. Ask relevant questions and empathize with your readers. Also make sure to be direct and to the point as glittery words are not needed nor required. Second, put up a need and demonstrate how your product will fill that need. When discussing this, always make sure that you have proof to back up your statements. Also, address your buyers' most common complaints.

Show how they will be able to benefit from your product or chosen service. Prove how your product differs from your competition. A user testimonial is a good way to show this and if you can offer a guarantee, then show it to them.

Use the psychology of “fear of loss,” showing that if the prospect won’t act now, he/she will miss out. Having a time limit or a limit on the availability of the product itself can make your prospects scamper for your products.

Make them an offer they can not refuse. Even the most intelligent buyer who has looked over your products needs a little bit of convincing, even though they know that your products or services are great.

Don't overlook how powerful this tactic can be. This kind of special promotion can make a great profit from your ezines, so don’t forget to state them in your ezine.

Also make it easy for readers to respond to your ads. Have multiple ways for your prospects to respond to your offer like toll-free phones, websites, emails, postal mail, etc., and make the process simple and quick. Always keep in mind that this is not a survey question but an inquiry page so make it direct and user-friendly.

Lower your price, but still make it profitable. This kind of strategy is a must and a profit gainer for professional services such as coaches or trainers. This is a must if you are just starting out, as a low price means more subscribers and more chances of getting your ads exposed to the buying public.

Don’t be afraid to talk about yourself or your own services. If your main purpose in your e-zines is to make your readers' lives enriching and well-relaxed, then thank their lucky stars, there are still people like you.

But now, enough of the good deeds. First, try to focus on yourself, so make at least 20% of your e-zine space for your own ads.

Give out promos and discounts for your services, e-books, workshops, etc. Also present your raving testimonials and documentaries in your e-zine ads. Entwine some business success stories in your articles or tips.

Share something different and personal that will radiate warmth with your readers and make them feel closer to you.

How to promote your e-zine?

Submit your e-zines to ezine directories. Surely, you might subscribe a thousand ezine subscribers, but a thousand is only a miniscule proportion of the total internet population. Submitting to directories is a good way of gaining more exposure.

Swapping is also a very effective way to gain exposure for your e-zine. This works just like reciprocal linking, but in this way, you are not just getting free exposure, you are also providing your readers with good and reliable resources.

You can also subscribe to other e-zines and website announcement lists. This can bring you a steady flow of new subscribers that can lead to higher profit raises.

Joining discussion groups is also a good way to establish your business as trustworthy and reliable. As more people know you, they will more often than not, subscribe to your e-zine.

Always keep in mind that e-zines will not always make money for you, but even though you aren't making a profit, there are still some other sides of marketing that ezines can help a lot. e-zines may be delivering more benefits that are not as obvious to you.

Your ezine is helping you establish a credible identity on the internet. It gives you massive online exposure and you are gaining further credibility with your current clients and customers.

e-Zines also force you to package your knowledge into articles and tips which can you later use for other marketing reasons.

We all know that e-zines are not just about sending thousands of email every week to keep and attract new customers. It is also about offering insightful and practical content. If you only talk about how great your services and products are, surely your readers won’t stick around for long.

But the main concept of an e-zine in the first place is to assist you in your advertising needs. You have the right to toot your own horn in your e-zine as long as you don't drown out the useful content in your e-zine.

Avoid making mistakes!

So here are some notes that you should remember so that you won’t be making fatal mistakes in your e-zine. It is true that sometimes in life there is a thin line between failure and success. The same thing also applies with this industry. Some details that we feel are unimportant are the ones that are keys to our success or failure.

First thing to look at is the FROM field of the e-zines. Although many of us would think that this is just merely a detail, it is the first thing the user will see - who is sending the e-mail and if they can be trusted.

Use either your online name or the name of your business. Avoid any kind of phrase or sentences in that field because it will cost you a lot. And avoid putting ads in your FROM field.

The subject line is the second most important thing in the email. Avoid putting hyphens or other marks that will highlight your subject.

For example don’t put something like this: “Earn a Million in a Week”. People are smarter that you think. These kinds of things are never believable.

Emphasize more on the purpose of your newsletter. And do not use more than 7 words in your subject line.

Never ask for a purchase in the first mailing. A study shows that most subscribers give their trust to you after 8 to 10 mailings. This is a common mistake that most ezines publishers make; they have sales pitches in the first mailing.

Don't ever use Death Words; these are words that are banned by spam filters. Don’t use words such as "free," "make money," "hello," "your family," and other such words. Your e-zines will probably go directly to the junk mail folder and be deleted immediately.

Avoid too much personalization. Even though personalization is a must to be able to form a familiarity between you and your customers, over doing this may cause havoc in your e-zine business.

Use more verbs than adjectives. You may come to think, what the heck do my readers care about if I am using more verbs that adjectives. You may think that they are not there to count your verbs and adjectives but to read your content.

The most successful and best internet marketers have proven that verbs are much more influential than adjectives. This can be seen by the use of “call to action” verbs which are so strong that they can increase the response rate up to 700%.

For example, use the verbs “boost” and “explode” rather than the word increase. See the difference?

I know that until now you are still thinking what a good e-zine is or how can you have the best e-zine. Even I myself did not know the answer to this question. Nowadays, many of us are into the e-zine business to make profits and not to disseminate factual and good information to help other people.

With hundreds and thousands of e-zines available on the market today, making your mark in the industry is a very hard thing to do. When creating your e-zines, make sure to do it in a unique and different way; do not go through some of the “being good” rules. Instead, make your own.

In this way you can be unique and new; make them know that you are here to make a difference. Mark your e-zine with confidence and knowledge not with profitability and unreliable content.

Make your e-zine a resource, not spam; make it knowledgeable so that other people can learn from it.

Always remember this: A good e-zine is something that brings in profit, but does not put at risk the wants of the readers. Your e-zine is something that you create so that it can be read by millions of people around the globe, so before clicking that send button, think about this first: Does this e-zine makes a difference and can this  e-zine help me and other people as well?