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Advertising on the Mobile Web

10/06/09

Permalink 09:39:51 am, by Fred Lotgering Email , 410 words   English (US)
Categories: LotCon Biz Solutions

Advertising on the Mobile Web

Link: http://homeofficeproducts.com/mobilewebsites.htm

Advertising is critical to business online and offline. For online advertisers, there is a new arena to explore: the mobile web. Even as far back as 2004, mobile phone users outnumbered computer users, as people turned more and more to an easy-to-use technology that fit into their busy lifestyles – and quickly became essential. And that number is rapidly growing every day (nowadays, most children have cell phones). Today, over 60 million people accessing the Internet from their mobile phones and other devices, it pays to take a look at advertising on the mobile web.

Mobile Web 2.0 technology has made the Internet more accessible from your cellular device. Social networkers can access their profiles on Facebook, MySpace, Twitter and others. No matter where you are, mobile Internet allows you to view the weather and top news stories even when your PC is not feeling the wireless love.

Advertising on the mobile web has several advantages:
* More targeted audience of users
* Optimized banner ads
* Increased brand recognition
* Increased ad creativity due to screen size
* Autonomy on the screen

The majority of users on the mobile web are in their mid-twenties to the mid-thirties. This age group typically has more disposable income than those with families to support. They are more likely to click on an ad and follow the link.

Blogging is also a popular use of the mobile web. Instead of waiting until you get home to create a blog post about an interesting trip or something that happened to you, it can be done right where you are. Advertising links can be added within blog posts doubling the chance that someone will click on it.

Because of the small screen size, when you buy advertising on the mobile web, you have autonomy. There is no room for several ads on one page even with a larger screen. Space is of the essence and your ads will be seen by more people without competition. You can download a free report on "How To Create A Mobile Website" HERE.

More people than ever are making purchases online. It is quick, easy and affordable with many sites offering low priced or free shipping. When mobile versions of their favorite websites are created, advertising that fact further increases revenue. No longer do shoppers have to wait for a fixed Internet connection, but can use the mobile site wherever they are. For tackling Mobile marketing get the Expert Guide to Mobile Websites.

Fred Lotgering
LotCon Biz Solutions

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4 comments

Comment from: Doug Champigny [Visitor] · http://captain-affiliate.com
Great post, Fred - and you're right... We all have to start taking a closer look at the mobile web and learning what it will take to port our existing sites as well as building new sites to fit it's format.
10/06/09 @ 12:00
Comment from: Mike Paetzold [Visitor] · http://mikepaetzold.com
Have started paying attention to the mobile web and having my blopgs optimized for it but have not really considered using it as an ad resource and I should.
10/06/09 @ 12:20
Comment from: Joel Osborne [Visitor] · http://www.twentyten.com
*****
This is an area that I looked into a bit in the past and it sure does look look like a great tactic to start using to increase our business.
10/06/09 @ 14:45
Comment from: Luca Di Nicola [Visitor] · http://www.reachsuccessonline.com
I'm not sure I'm ready for the mobile web. I know I should be looking into it soon though. You make a great point that there is a definite targeted market for this.
10/06/09 @ 17:05

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