Excel in MLM

Link: http://www.lotcon.org

The Most Valuable Source for Leads is from Customer Referrals.

This was found in a recent study. According to the survey results the most valued source of leads is from customer referrals:
- 54% Customer Referrals
- 14% E-Mail or Direct Marketing
- 8% Internet
- 7% Events
- 7% Leads from Vendors
- 3% Third Party Lead Generation Organizations
- 8% Other

So the best leads come through the referrals of satisfied customers (downliners). Building happy downliners is much more powerful and valuable and easier than E-Mail, Solo ad, Ad Exchanges or any other Direct Marketing campaigns. Customer referrals were ranked nearly seven times more likely to give result in sales and new business than leads derived through other means. And it is possible tgo get happy Doenliners through the Internet. So start building a team of happy downliners!

The survey report also stated that Customer referrals are a means of providing immediate credibility. With the increasing ability for consumers to share personal expression on the Internet, Blogs, E-mail, and word of mouth, the ability to communicate has enhanced the voice of the customer. In business-to-business transactions, a customer referral is more likely to lead to an appropriate contact with a relevant message, which is far more powerful and likely to result in success than a cold call from a third party lead generation. Events and trade shows can be a powerful platform to market a brand, but fall short in delivering valuable leads.

The results of the survey regarding lead generation tactics for new business acquisition are hardly surprising. Very little has changed in the planning and tactics:
- 14% Plan to use Direct Marketing and E-mail campaigns
- 13% Plan to use Sales Brochures and collateral
- 10% Plan to focus on Tradeshows for lead generation
- 8% Will use Seminars to generate leads
- 7% Will rely on Print Advertising
- 7% Plan to use Public Relations and Article Placement
- 7% Plan to use the Internet and Online Advertising
- 6% Will revert to Telemarketing
- 6% Plan to invest in Internet Search Engine Marketing
- 5% Plan to engage customers in User Group Gatherings
- 4% Plan to rely on Yellow Page Advertising
- 4% Will experiment on the Internet with Blogs and Social Networking
- 3% Will use Online Directories
- 3% Will create Webcasts
- 1% Plan to use Content Syndication
- 2% Will try something completely different

The Internet provides an exciting vehicle to be creative, showcase the brand, and communicate to a very large audience.

Now, soon (September 15th) a new downline builder program will just focus on the findings of this report. By the systematic power of downline building you can explode your primary business and build a happy dpownline that you can invite into other programs. This program puts the power of viral marketing right into your hands!

If you like to get more information and be notified when this program launch, please subscribe at First Mover Advantage Alert!