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Link: http://www.emarketer.com

Latest research from eMarketer concludes:

Video-game advertising comprises a number of different segments, and they are all seeing plenty of action.

Overall, eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012.

In Web-based games alone—including sponsored sessions and display ads in or around the online game space—eMarketer expects that ad spending for will jump 133% between 2007 and 2012.

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Same website also reports:
Online video clips and music videos led the list, but kids in the survey also downloaded music, games and ringtones.
78% of the kids plays inline games!

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